While creating an editorial calendar in January I set some goals for 2017. Now that I’ve had some time to work on them I think it is important to sit down and review how I am progressing. This helps me stay on track and continue positive momentum setting new goals going forward.
Goal #1: Post at least once a week. In 13 weeks I have made 10 posts for the year 2017. In quantity my posts are almost on track. However, my posts have not been regular in timing. Going forward I want to increase my frequency to solidly hit once a week and do so more regularly. One way I can do this is to pay more attention to my weekly feature categories like Wrap it Up Wednesday. Just doing one of those weekly would meet this goal so it is definitely attainable.
Goal #2: Add website pages leading to online store. This goal isn’t very good because I didn’t make it measurable. Going forward in the second quarter I will be more specific and plan to add plant picks, garden flags, mailwraps, and Pure of Heart to both website pages and our online store.
Goal #3 Begin placing videos on blog posts. I did it! This has been so much more fun than I expected. To clarify this one: I would like to post at least 3 new videos each month for the remainder of the year.
Goal #4: Increase number of followers to 500 by the end of 2017. I didn’t specifically say where I want these followers to be – the blog, Twitter, Instagram, Facebook, LinkedIn – What was I talking about here?
To define this a little further I’m going to say I would like to have 500 followers to Little Gift Shop OH and on at least one social media platform. This goal has so many components to it for implementation that I think I’d be better off to break this down with some sub-goals. Such as … create interactive posts on Twitter at least twice a month or consider when the time is right and promote posts on social media once a month.
Goal #5: Monetize website. I have our Square shop in place and have set up some affiliate links. My goal for 2017 is for Little Gift Shop OH to be in the black. I expect this might not be attainable for the first few years, but one can dream right?
Over the next week I will be celebrating my accomplishments thus far and fine tuning my direction for the second quarter of 2017.
How often do you review your goals to help stay on track? Once a week? Once a month? Once a quarter?
What goal have you met or worked on this year that has you most excited?
Feature photo by Christopher Campbell